Social Media Manager & Content Creator

Nala Marketing aspires to be known as a marketing agency that is set apart in how we conduct business: through our approach, our relationships, and our work. We not only desire that Nala Marketing be set apart, but our clients, too!

Located in Beaver County, PA, Nala Marketing is a boutique marketing agency whose mission is “Connecting the Dots” for our clients through establishing relationships in-person and online. We do this through social media strategy and implementation, event marketing and management, and content creation. We walk alongside a variety of clients, specializing in supporting not-for-profit organizations.  Our team fosters a collaborative working relationship with ample opportunities for professional growth.

Social Media Manager & Content Creator
Nala Marketing | Full-Time | Western Pennsylvania
Travel to client locations and events required as needed.

Nala Marketing is looking for a creative, organized, and relationship-focused Social Media Manager & Content Creator to help our clients tell their stories, connect with their audiences, and grow their community presence.

We primarily serve small businesses and nonprofit organizations with purposeful marketing. In this role, you will lead assigned client social media accounts—from planning and client communication to capturing content, publishing posts, and evaluating results.

This is a hands-on role for someone who enjoys both creating engaging content and managing the details that keep client work moving forward.

What You’ll Do:

• Lead client accounts: Maintain a clear understanding of client goals, agreed-upon deliverables, deadlines, and outstanding needs. Proactively communicate updates, ask questions, and follow through.

• Develop social media plans: You will be responsible for creating client strategy and content calendars that reflect each client’s voice, audience, mission, and business goals.

• Create engaging content: Write captions, design graphics, and capture and edit photos and short-form videos for platforms such as Facebook, Instagram, and LinkedIn.

• Visit clients: Travel to client locations and events as needed to conduct interviews, capture content, and build relationships.

• Manage publishing: Coordinate approvals, schedule posts, and review content for accuracy, readability, brand consistency, and attention to detail.

• Support community engagement: Monitor comments and messages within each client’s scope of service and coordinate responses when additional information is needed.

• Evaluate performance: Review reach, engagement, audience growth, and other relevant metrics to identify opportunities and improve content.

• Collaborate with the Nala team: Contribute ideas, coordinate project needs, and help ensure clients receive thoughtful, dependable service.

• You will also support the planning and execution of select client events, coordinating details, communicating with clients and vendors, and helping deliver a welcoming, organized experience for attendees.

  • Coordinate client events: Support event planning and execution, including timelines, vendor coordination, registration, sponsorship materials, setup, and on-site logistics.

  • Promote and capture events: Develop social media content before, during, and after events to build awareness, encourage attendance, and share highlights.

  • Manage event follow-through: Track assigned tasks and deadlines, communicate updates, and coordinate post-event communications and recaps.

Who will thrive in this role:

You have a creative eye, writing ability, and the organizational skills to manage multiple accounts. You’re comfortable initiating conversations, helping people feel at ease on camera, and turning everyday moments into meaningful stories.

You take ownership of your work, welcome feedback, and seek clarification when needed. You understand that serving clients well requires creativity, consistency, communication, and follow-through.

Qualifications:

• Experience creating and managing social media content for businesses, nonprofits, or organizations.

• Strong writing, editing, organization, and time-management skills.

• Experience with Canva, social media scheduling tools, and short-form video editing.

• Ability to capture quality photos and video; camera experience is a plus.

• Ability to adapt content to different client voices and audiences.

• Comfortable working independently and collaboratively.

• Ability to travel to client locations and attend occasional evening or weekend events as needed.

• Event planning or coordination experience is a plus.

• Ability to manage moving parts, communicate clearly with vendors and clients, and solve problems calmly during events.

A portfolio or examples of your work are more important to us than a specific degree.

To Apply:

Send your résumé, examples of social media content you’ve created, and a brief note about why you’d like to join Nala Marketing to erica@nalamarketing.com and ensure the subject line includes “Resume Fall 2026.”

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