Known for being a digital resume in its early days, LinkedIn has grown into a full-fledged professional and business social network. In this session, we will provide an overview of the benefits and features for the branding, marketing and advertising on LinkedIn, along with several strategies that work for small business today.
In this presentation, we will cover:
- an overview of the LinkedIn platform (profile, company profile and business services)
- the appreciable benefits and features for generating awareness, developing leads and fostering customer loyalty on LinkedIn
- practical strategies for using LinkedIn.