Social Media Marketing Series: Instagram Marketing

A decade ago, a mobile check-in app started called Burbn. They pivoted to being one of the largest photo-sharing social networks before they were purchased by Facebook and integrated into their content sharing and advertising platforms, while still running as independent applications and social networks. In this session, we will provide an overview of the Instagram platform for small business owners to better understand how to develop an organic and paid content marketing strategy.

In this presentation, we will cover:

• All the ways you can post to and get the attention of Instagram users
• How to navigate the Instagram platform as a consumer and business 
• Instagram marketing strategies that work.